Shri. P G Bhat, His trust treats terminally ill cancer patients and counsels their families. In operation since 1994, the trust has over the years brought palliative care to over 18,000 such patients. All this care is rendered entirely free of charge. Indian Cancer Society spreads awareness about the disease, does early detection and screening camps and renders emotional support to cancer patients and their care givers all over Karnataka. Mr. Rao has undertaken all these activities after long corporate career.